All MOVEMENT products come from the same pair of hands before they reach yours. Since decennia, each ski is developed in our in-house facility in Switzerland, which means that the concept of Swiss quality has always been the base of every single design.
Our company is building products since 1980. We started with producing snowboards and added the ski development in 1999. Our expertise is worth over two decades of research and building the best. But who would have guessed, that - exactly twenty years after making our first skis - we would still develop the high-quality product by hand in the same home where the brand was born? Technology is progressive, and so are our teams that work 24/7 to make every part of the production process possible in our in-house factory.
"No mountain is too high, every design, construction,
and material come from the hands of MOVEMENT!"
WHAT WE STAND FOR
High mountain skiing was already our main focus before we were even existing. These experienced hands, strong legs, and perceptive brains belong to shapers, athletes, and designers who signed off on designing a long-lasting Swiss quality product a long time ago. The people who are responsible for the design and production now, are the same people who started developing the brand over twenty years ago. This precious knowledge and passion are being maintained by involving the athletes in the design and production process: from drawing desk to a computer and from hand shaping the wood core to molding all the layers. We are and always have been a family and all followers are part of it.
Looking at how easy MOVEMENT adapted to the big upswing in production possibilities, we tend to forget that MOVEMENT SKIS is one of the pioneers. But those who are looking for an authentic pair of skis with a strong character will find out that these Swiss pioneers never forgot how to reach their goals. Why? Because we are all MOVEMENT.
It is 1980. Three friends gather in the stable of a small farm close to Lausanne during their free evenings. They share ideas, draw shapes, and eventually built their first snow surfing board called Wild Duck. It doesn’t take much longer before they start building and developing more of the so-called ‘snowboards’, because in no time everybody wants to have one of these. That they are not allowed in most of the ski resorts doesn’t hold them down. The revolution has begun.
In the upcoming years, the shapes of the boards change from composite materials to sandwich constructions in wood cores. A steel profile is added and little by little the shapes are getting narrower. The time of carving has arrived.
And without even knowing it, the three friends behind Wild Duck accidentally created one of the first carved skis on the market while working on a carved snowboard idea. In combination with a stiff snowboard binding and a classic ski boot, they try to patent the product. Unfortunately, financial resources are not to their advantage and they have to hold on to this skiing adventure a little while longer.
For twenty years Wild Duck snowboards have been a successful brand acknowledged all over the world. With its techniques of - the back then, revolutionary - carbon and curved shaped constructions, the trio knew how to progress in production quality and how to comply with the market's demands. And one of these demands was a shift from snowboard to ski when the whole snowboard market crashed in the early 2000s. In the year 2000 MOVEMENT SKIS became a fully functioning and registered label that is determined to make only the best skis for high mountain purposes.
“Made by experienced hands, tested by strong
legs and developed in perceptive brains.”
In 2003 , the brand starts to take over Europe and becomes a dedicated Freeski developer. At that time riding powder was getting more popular and people not only wanted to go down but also to go up. A lighter version and also one of the first touring skis were designed and developed with success. From that moment on, MOVEMENT SKIS kept moving forward. The team got bigger, the products more technical and the range of the collection could reach every skiing enthusiast out there.
The year 2005 marks an important milestone for MOVEMENT. The brand officially acquires its very own production facility, the AST ski factory in Tunisia. With this unique setup, MOVEMENT ensures total production independence and flexibility, boosting the brand’s technological development. From 2005 on, innovations are added every year to ski constructions and materials making MOVEMENT one of the most innovative and advanced specialized ski references.
Let us shift fast forward to the future: what can we expect from MOVEMENT? They will keep on improving every technology - from production to product - which is connected to the market demands, for example creating a more eco-responsible label. MOVEMENT knows there is always room for improvement and stays motivated only thinking about what possibilities they have.
“Time is not standing still, neither is Movement.”
First "Wild Duck" snowboards
Development of first carving skis
Birth of Movement brand
Development of light skis for touring
Acquisition of own
Birth of the FLY (freestyle)
Birth of the ALP TRACKS (freetouring)
Birth of the GO (freeride)
Development of specialized ski boots
To be continued!